– OUR STORY
Born from Faith,
The Factor of Ten Foundation exists because of one family’s journey — and their conviction that no other family should face it alone.
— The Founders
Jonathan Muthige
Chairperson & Co-Founder
Nwabisa Muthige
CEO & Co-Founder
A Diagnosis That
Became a Calling
In 2023, Jonathan Muthige was diagnosed with Stage 3 aggressive prostate cancer. What began as unexplained shoulder pain during a family holiday became a life-altering discovery following a PSA test that revealed critically elevated levels.
What struck him most was not only the diagnosis, but how unprepared and uninformed his family felt.
Together with his wife, Nwabisa, and their children, they navigated fear, uncertainty, medical decisions, and emotional strain. After robotic surgery and months of recovery, their journey became more than survival, it became purpose.
They realised that too many families face similar battles without access to information, early detection, mental health support, or strong care networks.
From that shared family experience, the Factor of Ten Foundation was born.
Their story stands as proof that even the most difficult diagnoses can become catalysts for hope, education, and lasting change.
— Our Philosophy
More Than
Just a Name
Factor of Ten represents a bold philosophy of exponential impact.
It is the belief that meaningful change does not only happen through large interventions, but through small, intentional acts multiplied by courage and collective responsibility.
It is about daring to think and act ten times bigger.
When individuals give just a fraction of their time, voice, or resources with clarity of purpose, impact ripples outward, transforming systems, communities, and futures.
This is not about doing more.
It is about doing what matters deeply, intentionally, and collectively.
“When education becomes practical, when advocacy becomes relentless, and when support systems become inclusive and sustainable, impact multiplies. This is Tenfold Impact.”
— Core Focus Areas
Where We Direct Our Energy
01
Prostate Cancer Awareness
Improving early detection, increasing public understanding, and supporting individuals and families through their health journeys.
02
Mental Health & Resilience
Normalising wellness, addressing stigma, and providing tools and safe spaces for emotional healing and psychosocial support.
03
Exponential Impact Through Engagement
Mobilising individuals, corporates, and communities to commit a fraction of their time, skills, or resources toward measurable change.
04
Community Empowerment & Advocacy
Driving conversations, influencing policy, and building resilient systems of care that prioritise accessibility and dignity.
— Our Leadership
The People Behind
the Movement
JM
Jonathan Muthige
Chairperson
Jonathan Muthige is a seasoned global executive with over two decades of senior leadership experience across the oil, FMCG, retail, and banking sectors. His career has spanned Europe, the United States, Asia, and Africa, shaping his strategic and systems-driven approach to leadership.
Following his personal journey with Stage 3 prostate cancer, Jonathan co-founded the Factor of Ten Foundation to advance proactive health education, early detection, and equitable access to care. As Executive Chairperson, he provides strategic direction and ensures the Foundation delivers bold, measurable, and sustainable impact.
NM
Nwabisa Muthige
Chief Executive Officer
Nwabisa Muthige is a Human Resources specialist and organisational leader with over 20 years of experience in business consulting, people development, and social impact initiatives.
With an academic foundation in psychology, she brings a deeply human and systems-oriented approach to leadership. As Chief Executive Officer of the Factor of Ten Foundation, Nwabisa drives strategy and execution, ensuring the Foundation’s programmes integrate physical health, mental wellness, and psychosocial support to deliver dignified, measurable outcomes.
OS
Orsbon Seboni
Non-Executive Director
Orsbon Seboni is a seasoned Human Capital Executive and Strategic Advisor with extensive experience across leading blue-chip organisations, including SAB, ABI, AVI, Nando’s, and Coca-Cola Canners.
As a Non-Executive Director of the Factor of Ten Foundation, he strengthens governance, ethical oversight, and institutional sustainability. With experience spanning corporate leadership and public healthcare governance, Orsbon brings disciplined strategic insight and a deep commitment to preventative health, community resilience, and responsible leadership.
VB
Veronica Baxter
Non-Executive Director
Veronica Baxter is a social impact practitioner and Associate Professor with over three decades of experience across higher education, government, and the NGO sector in South Africa and the United Kingdom.
She brings expertise in participatory health and education initiatives, with a strong focus on community-engaged research and applied theatre methodologies. As a Non-Executive Director, Veronica strengthens the Foundation’s approach to education, dialogue, and culturally grounded community transformation.
PM
Paul Mokoena
Non-Executive Director
Paul Mokoena brings more than three decades of executive leadership and governance experience across the energy, chemicals, supply chain, and corporate trust sectors.
A former CEO the BP Southern Africa Education Foundation, and seasoned board leader, he provides strong oversight in governance, fiduciary responsibility, and strategic sustainability. As a Non-Executive Director of the Factor of Ten Foundation, Paul supports ethical leadership, accountability, and long-term impact in advancing prostate cancer awareness and preventative health education.
Join the Movement
Be part of the growing community committed to tenfold impact in men’s health and mental wellness across South Africa and beyond.