15 Oct Factor Of Ten’s first national prostate cancer campaign dedicated to golf caddies launches

National nine-part golf series brings prostate cancer education, medical expertise, and screening directly to caddies and underserved communities.

KwaZulu-Natal, 21st September 2026: The Factor of Ten Foundation is pioneering a new approach to men’s health in South Africa by bringing prostate cancer awareness, specialist medical expertise and PSA screening directly to golf caddies and the communities they serve.

The Foundation has launched Prostate Cancer Victory 4000 (PCV 4000), a national prostate cancer awareness and screening campaign with an ambitious goal: to reach 4,000 men across all nine provinces by 2028. Through a series of golf-based activations, the campaign will use golf clubs and caddie communities as platforms to make vital health information, medical expertise, and early-detection screening more accessible to men.

The inaugural PCV 4000 18-hole tournament series will comprise nine events across South Africa, creating opportunities for golf caddies and men in surrounding communities to learn about prostate cancer, understand the importance of early detection, and access medical professionals in an environment designed to make healthcare conversations more accessible.

The campaign officially teed off at Southbroom Golf Club in KwaZulu-Natal, where Factor of Ten hosted its first Caddie Wellness Clinic and golf tournament, bringing together caddies from golf clubs across the region.

For many golf caddies, routine healthcare can be difficult to prioritise. Long hours on the course, the physical demands of the job, modest incomes and the potential cost and time required to travel to healthcare facilities can all create barriers to preventative screening.

“We believe that access to the right information and the right medical professionals can change the way men approach their health. By taking these conversations directly into caddie communities, we can break down fear, challenge myths and encourage men to take greater responsibility for early detection,” said Jonathan Muthige, co-founder of the Factor of Ten Foundation.

A key feature of the PCV 4000 programme is direct access to medical specialists, including qualified urologists and oncologists, who engage with participants through educational sessions and provide an opportunity for men to ask questions about prostate cancer, symptoms, risk factors and screening.

The Southbroom launch was supported by Tempudu NPC, Ampath and the KwaZulu-Natal Department of Health – Ugu District, with Southbroom Golf Club providing the venue at no cost. The event brought together 86 caddies from Southbroom (35), Port Shepstone (12), Selborne (10), Wild Coast (7), Port Edward (2), Umdoni (2), Margate (2), San Lameer (16) and other participating areas.

As part of the wellness clinic, 80 men received PSA screening, conducted and managed by Ampath. The programme is committed to ensuring that screening is delivered professionally and ethically, with appropriate confidentiality and counselling for participants.

The KwaZulu-Natal Department of Health – Ugu District also provided a range of basic health services and preventative screening, including blood pressure, glucose, cholesterol, HIV and other relevant health checks. The Southbroom event marks the beginning of a broader national campaign, with PCV 4000 set to take the message of prostate cancer awareness and early detection to golf communities across South Africa.